Health, Wellness & Fitness - , ,
RUN & RULE IS BRINGING HEALTHY COMPETITION TO A WHOLE NEW LEVELRun & Rule is the first fitness app to successfully gamify anyone's daily exercise regime. Once a user has completed their outdoor walk, run or cycle, they virtually ‘own' the territory in which they exercised. Regular exercise will increase the strength of their ‘Rule', while slacking off will make them vulnerable to attack from neighbours. The app is supported by a suite of health and wellness initiatives that tap into the gamification phenomenon to encourage behavior changes in the everyday person, helping to shape:• Corporate wellness policies• Quality family time• A leaner community• Neighbourhood rivalry
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