Information Technology & Services - Helsinki, Uusimaa, Finland
RunToShop provides an online social shopping interface for consumers to find products and services valued by their trusted peers. RunToShop users receive discounts and prizes as well as virtual commodities in exchange for their activity in the shopping community. For web stores and online services RunToShop is an instrument for crowdsourcing of marketing, helping its customers to sell more products and services through a social shopping interface where peer-to-peer information direct people to choose the best products and services for them. Run accelerates sales through trusted recommendations that friends give to each other, providing customer a community interface widget - embeddable to any web page or Facebook page. Run's idea lies in utilizing consumer perspective and social communities in recreating the internet marketing of any given company.