Sports - Dubai, Dubai, United Arab Emirates
RüF arena's core valuesWe start as a band of riders, climbers and surfers, with a clear minimalist lifestyle. The approach we take towards our app demonstrates our love for communities, nature, simplicity and utility.RüF Arena mission statementConnect, activate and protect our planet, our canvas where we, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis.RüF Arena's Earth compromiseWe are a gateway to one of the most healthy, active, and desirable lifestyles on the planet.We are stewards of the environment. Our playing fields are the world's mountains, parks and oceans and, as such, we have a platform and responsibility to take care of these precious resources. At RüF Arena, we appreciate that all life on earth is under threat of extinction. We aim to use the resources we have—our business, our investments, our voice and our imaginations—to do something about it.Use business to protect natureThe challenges we face as a society require leadership. Once we identify a problem, we act. We embrace risk and act to protect and restore the stability, integrity and beauty of the web of life.Not bound by conventionOur success—and much of the fun—lies in developing new ways to do things.