Sacrina
Information Technology & Services - Bristol, England, United Kingdom
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Sacrina Details
A/B testing is a process using which designers experiment with two different versions of a website to gain insight on which design achieves better conversion rates.AB testing is a vital process that is the preferred method of experimentation by a long shot. More than 90% of optimizers run AB tests to test their hypothesis and gain insights into user behaviour. Each year for the past several years, CRO has been more effective, a higher priority, and a better-funded component of companies' marketing programs and the global industry for it is projected to reach US$1085m market cap by 2025.But AB testing is manual and time-consuming process and talent doesn't come cheap. Optimizers charge $59000 USD a year and due to being a young industry, majority of the marketers in companies lack the skills for AB testing.That's why our team have created Sacrina - an Automatic AB Testing and Conversion Rate Optimization Platform to make the process fast, error-free and consistent.Our goal is to help companies tackle the challenges of AB Testing by introducing and helping implement a better process: automating majority work involved from designing and deploying experiments to reporting relevant metrics and Key Performance Indicators(KPIs) and to make this process fast, consistent and cost-friendly.
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