Saffluence
Marketing & Advertising - New York, New York, United States
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Saffluence Magazine & Saffluence ConnectWhether you are just discovering the opportunity that the modern South Asian American market represents, or already understand its potential, Saffluence Connect can help you move beyond the expected, traditional or stereotypical tactics for marketing to this audience. We provide unique insights and expertise targeting the burgeoning modern South Asian American population. We create forward-thinking strategy, media plans and tactical implementation and apply it with laser-focus to target the modern South Asian American. Why South Asian Americans?--Combined buying power of $158 billion--Retain the highest disposable income & strongest purchasing power of any ethnic group in US--Increasingly influential group of thought leaders, business professionals and creative minds--One in every nine Indians in the US (largest segment of South Asian Americans) is a millionaire--Indian Americans, along with other Asian Americans, have attained the highest educational levels of all ethnic groups in the U.S. 71% of all Indians have a bachelor's or high degree (compared to 28% nationally and 44% average for all Asian American groups).--More than 80% of Indian Americans hold a college or advanced degree compared to 28% nationally--87% of Indian Americans are more likely to hold a management, professional and related occupation
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