Saifr
Information Services - Boston, Massachusetts, United States
Saifr Employees
Arindam Paul
Vice President, Machine Learning, Fidelity Labs at Fidelity Investments
Saifr Details
Saifr's mission is to help organizations efficiently create public communications that are on-brand and regulatory compliant. Whether you are in marketing or compliance, you want your communications to be in the market—not in endless rounds of review. And you want your teams to stay motivated and to work on interesting, creative work—not on simple, mind-numbing, repetitive tasks. Saifr combines a workflow tool that fosters collaboration (internally and externally) with a robust AI engine. Saifr's network of natural language understanding (NLU) models is designed for brand guidelines (tone, brand, gender, age, sentiment, etc.) as well as regulatory risks (promissory, exaggerated, unwarranted, misleading, disclosures, footnotes, etc.). Imagine having the brand guidelines followed and a first pass of the compliance review done automatically as you create. The tool highlights any potential issues, and the content creator can decide to make any changes right away.All comments, changes, and approvals are tracked; robust reporting is provided; and we enable you to file with your regulator. Saifr helps facilitate the creation, review, and approval of public communications to mitigate brand, reputational, and regulatory risk.
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