Management Consulting - Sydney, New South Wales, Australia
Sales and marketing functions have had to evolved into complex machines in order to survive in todays todays ultra competitive landscape. Adding to the challenge is the rise of the educated buyer, having access to a wealth of information and often well down the path of discovery when first engaging with the vendor. To help, a multitude of tools, applications and methodologies such as SalesForce, Microsoft Dynamics, TAS, SPIN, MEDDIC etc. have been developed to manage this complexity, help us plan, provide insights into our performance and highlight problem areas. Further, sales excellence workshops, customer engagement training, and a raft of other personal improvement activities are available with the outlook of improving individual capabilities and performance.However history has shown it's rare that systems, methodologies, training etc will dramatically improve underperformance or drive significant growth strategies if the fundamental structure, processes and management of your teams is not correct. In fact, implementing any of these on top a poorly designed sales and marketing structure or process will only result in concealing the true challenges and essentially pave the way for a constant cycle of failed improvement strategies.Getting to the root causes of underperformance or stagnated growth should be the first step in any growth or improvement strategy. Sales Matters are specialists at helping organisations recover from troubled performance and accelerating their future growth. Let us help you take your sales and marketing teams to the next level.