Marketing & Advertising - Austin, Texas, United States
SalesLab DemandGen builds and executes Integrated Demand Generation programs delivering incremental new business revenue with a quick payback, in partnership with Bulldog Solutions, the leading specialist firm in the USA. The Internet has revolutionized how consumers and business executives alike learn about new trends, their peers best practices, identify thought leaders, and short list potential vendors. This has profound implications on how B2B companies must market themselves, and on sales models and practices. We have identified significant gaps in related marketing and sales capabilities at most firms in Europe which SalesLab DemandGen addresses.