Marketing & Advertising - London, England, United Kingdom
Times changed. Did you? And has your audience seen that you've changed? It's not about telling them, it's about showing them. It's about how your brand is perceived, today, in a world with new priorities. Is your brand still relevant, of its time, contemporary?The Contemporary BrandIt doesn't matter how well established you are, it doesn't matter how large or small you are, it doesn't even matter what market sector you are in; what matters now is how relevant you are seen to be in a world with a new perspective.The alternative is what we call a contemporary brand, brands that are seen to be relevant to today's changed values and behaviour: Time for a new brand narrative, a new brand image, a new relevance.Now, more than ever, if it's time to crystallise your brand image – how you are perceived – then it's time to talk to Salt.
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