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Uncovering the best of the social We created Muck Rack (http://muckrack.com) and the Shorty Awards (http://shortyawards.com).Muck Rack: PR and communications software built for the digital, traditional and social media world.There's never been more potential to tell your story to the public, yet most tools haven't fundamentally changed since the first journalist directory was published in 1952. Press releases are aimlessly blasted out. Journalists are spammed because of antiquated media databases. PR pros get little response and can't measure the effectiveness of their work. Muck Rack is the solution to these problems; trusted by top-tier journalists, global PR agencies and Fortune 500 companies, in addition to many boutique agencies and entrepreneurs.The Shorty Awards honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and the rest of the social Web.
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