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SBENU is a casual/sports footwear company based in Seoul, South Korea. It is one the leading brands among teenagers and college students due to the fresh, new designs that they offer. Established in 2013, SBENU has continually grown. As of 2015, the chain had over 108 retail stores in South Korea. SBENU also expanded their business by becoming one of the main sponsors of ESports in Korea. They currently are the main sponsors for the Champions League, Star League and GSL.