Marketing & Advertising - Melbourne, Victoria, Australia
Marketing & loyalty consultants.We use data & customer insight to design the ultimate strategic programs for our clients.With years of experience designing, implementing and managing loyalty programs, we offer a range of service options to kickstart a new program or revolutionise a current one in market.OUR SERVICES- Development of new company loyalty programs - Current loyalty program optimisation- Customer segmentation modelling- Market research & industry benchmarking competitor reviews- Loyalty principles- TOWS, SMART objectives & strategic pillars- Data, analytics & success testing communications planning- Technology review- RFP management- Business development planning - Measurement, ROI & monetisation - Loyalty psychology program application - Customer lifecycle development - Journey mapping & business integration- Member acquisition strategy- Cost/benefit analysis & commercial modelling - Salutation models- Strategy workshops
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