SEBRA
Medical Devices - Archdale, North Carolina, US
SEBRA Details
With roots buried deep within the PBR, SEBRA Extreme Bull Riding was begun in 1994 by legendary PBR founder Jerome Davis to be a simple bull riding association based around his home in North Carolina where he wanted to help young cowboys get a start in the sport. But just as the fan base for the sport of bull riding has seen exponential growth in the past decade, SEBRA also grew, first at a steady pace. With his attention pulled in two directions, Jerome stepped out of the association to focus on his involvement with the PBR while new leadership under the direction of current SEBRA President Chan Canter, in the past six years has gone from sanctioning 150 events to more than 450 from coast to coast. It is the largest association of its kind in North America. Still headquartered in North Carolina, SEBRA is now focused on growing and sustaining the sport of bull riding across the nation by investing in smaller producers and stock contractors to provide entry-
