Information Technology & Services - Kitchener, Ontario, Canada
Ecommerce has been optimized for shoppers - people arriving from search engines with the intent to buy; however, consumer behavior has changed. People now spend the majority of their time online browsing content. When arriving at ecommerce sites, they don't have the intent to buy. These content browsers convert to purchases 6x less than direct & search traffic. We turn browsers into shoppers.
Amazon AWS
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