Secure Perception Research Ltd.
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Secure Perception Research Ltd. Employees
Secure Perception Research Ltd. Details
Secure Perception Research Ltd. specialises in testing user perceptions of secure documents and high-value products. We apply the science of human perception and decision-making to measure how consumers and specialist users perceive products. We typically measure: 1. Perception of authenticity and detection of counterfeit; 2. Perception and utility of visual and tactile information on products; 3. Perception of value, style, attractiveness, and distinctiveness. We use the latest neuroscientific technologies (e.g. psychophysics, mental chronometry, eye and/or hand movement monitoring, tactility measurement, brain activity measurement, EEG, fMRI) to provide banknote, secure document and luxury brand designers and producers with quantified evidence that can be used to improve the design of a product, or to support the "go-ahead" of a new design into production.
Secure Perception Research Ltd. Technologies
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