Seedooh is a fully automated, data-led Independent Verification Platform (IVP) for public space, campaign playout reporting - the first of its kind. Proven at market scale in Australia, Seedooh has been streamlining the campaign verification and reporting process for buyers and sellers of D/OOH, Cinema and Stadia advertising since 2017. The efficiencies of complete and standardised reporting are significant for all supply chain participants. Data integrity and confidence is ensured via the Seedooh Confidence Framework, a robust assurance methodology which requires the implementation of best practice controls to validate playout metrics and data completeness. Our alignment with PwC provides further market confidence in the platform's ability to independently process and verify playout data in accordance with globally accepted assurance standards (SOC compliance in progress). Seedooh is committed to helping Australia develop a new industry standard in campaign playout reporting and is actively scaling into other highly-developed global markets. Stats:- Since launching, Seedooh has provided independently verified reporting on over 30,000 campaign bookings, active on more than 50,000 continuously monitored panels - to well over 2,000 registered platform users. - Seedooh is the only IVP that supports fully automated, real-time, independently verified playout data for public space ad campaigns in both digital and traditional formats. - Publishers / Media Owners use Seedooh to report to their entire customer portfolio on a by-campaign or advertiser basis. - Media Buyers / Advertisers can analyse campaign delivery and compliance across multiple connected suppliers via a single aggregation dashboard.The business is managed by: - CEO & Founder, Tom Richter- Chief Revenue Officer, Joe Copley- Chief Data Officer, Kenta Shimizu

Website: seedooh.com

Employees: 20 - 49

HQ: N/A

Location: Melbourne, VIC, AU

Revenue: Not Available

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Seedooh is a Melbourne-based software company that has revolutionized the way outdoor advertising campaigns are verified and reported. Their Independent Verification Platform (IVP) provides a fully automated, data-led solution for public space, campaign playout reporting, and has been successfully streamlining the process for buyers and sellers of D/OOH, Cinema and Stadia advertising since 2017. With over 30,000 campaign bookings and 50,000 continuously monitored panels, Seedooh has established itself as the industry standard for campaign playout reporting in Australia and is now scaling into other global markets. Seedooh's platform provides real-time, independently verified playout data for public space ad campaigns in both digital and traditional formats, giving media buyers and advertisers a comprehensive view of their campaign's delivery and compliance across multiple connected suppliers. The company's commitment to data integrity and confidence is evident in its implementation of best practice controls and the Seedooh Confidence Framework, which ensures the accuracy and completeness of playout metrics. With a strong management team led by CEO and Founder Tom Richter, Seedooh is poised to continue its growth and success in the industry.

Seedooh is a platform that helps advertisers and publishers verify that their ads are being shown correctly in public spaces like billboards and movie theaters. It's the first platform of its kind and has been used in Australia since 2017. It makes sure that all parties involved in the advertising process have the same information and that the data is correct and complete. This helps build trust and saves time. Seedooh works with PwC, a well-known auditing company, to make sure its reports are accurate and follow global standards. It has already provided verified reports on over 30,000 campaigns and is now expanding to other countries. Publishers use Seedooh to report to their customers on how their ads are doing, and media buyers can use it to see how their campaigns are doing across multiple suppliers. The company is run by three executives: Tom Richter, Joe Copley, and Kenta Shimizu.