Entertainment - Amsterdam, North Holland, Netherlands
Seedsgamelab designs games and gamified tools to nurture regenerative and fair behaviours in multiple organizational settings. We co-create with an international team with knowledge ranging from behaviour economics, to art and biomimicry. We're on a mission to gamify social change, because the world of development needs new ways to get citizens involved and excited about moving towards a fair and regenerative future. Our mission is to use games to empower players across cultures and generations to take change into their own hands, and rewarding those initiatives just like we would in a boardgame.What would happen if we invited players to step into an imagined world where regenerative and fair choices are rewarded? How far can we go if we start imagining a different society through gameplay?BACKGROUNDPlaying is such an essential part of our human experience. It's how we connect with our children even before speaking, it's how we make friends and it's the first tool we have to observe and make sense of the world around us. Games are all about fun, and this shouldn't ever be compromised. However, they are also a way to communicate meaning, just like a textbook, the radio, or the internet. Games deliver powerful messages about human behavior and norms by triggering active learning processes— encouraging intuitive engagement with new concepts. Playing allows us to step outside of the box, and immerse ourselves in a world where everything is possible.
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