A Seja-Digital EAD – Entidade Administradora da Digitalização de Canais de TV e RTV é um case de implementação de política pública- executada dentro do prazo e dentro do orçamento, que conquistou a credibilidade necessária diante dos atores envolvidos, possibilitando a ampliação do desenvolvimento social e econômico no Brasil.Criada por determinação da Anatel, é uma entidade não governamental e sem fins lucrativos, criada para cumprir a missão de implementar políticas públicas para os setores de radiodifusão e telecomunicações. Para comunicar-se com a população, a EAD utilizou a marca SEJA DIGITAL.Foi responsável por operacionalizar a migração do sinal analógico para o sinal digital dos canais abertos de televisão no Brasil, o que permitiu a ativação da tecnologia de transmissão de dados da 4ª geração (4G) em 700 MHz. Uma dos principais desafios da EAD era garantir que a população tivesse acesso ao sinal digital de TV para que o sinal analógico fosse desligado. Para cumprir esse objetivo, a entidade ofereceu suporte didático, desenvolveu campanhas de comunicação e mobilização social e distribuiu kits gratuitos com antena digital e conversor para famílias de menor renda. A entidade também tinha como objetivos aferir a adoção do sinal digital de TV, remanejar os canais para outras frequências e garantir a convivência sem interferência do sinal digital de TV e o 4G após o desligamento do sinal analógico. Com o trabalho realizado, dois terços da população brasileira passaram a assistir aos canais abertos de televisão com sinal 100% digital e o sinal 4G de melhor de qualidade foi disponibilizado em todo o País. Dados que posicionaram a iniciativa como case global. PROJETOS REALIZADOS *Acelerar a adoção do sinal digital de TV*Expandir a banda larga móvel pelo Brasil. PROJETOS ATUAIS (2021)*TV Digital *Norte Conectado

Website: sejadigital.com.br

Employees: 100 - 249

HQ: N/A

Location: São Paulo, N/A, BR

Revenue: Not Available

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Seja:Digital is a non-governmental entity that was established to implement public policies for the digitalization of TV and radio channels in Brazil. The organization was created by determination of the National Telecommunications Agency (Anatel) and is responsible for operationalizing the migration of analog TV signals to digital signals, as well as expanding mobile broadband coverage throughout the country. Seja:Digital has achieved significant success in its mission, including the adoption of digital TV signals by two-thirds of the Brazilian population and the availability of 4G mobile broadband coverage in 700 MHz. The organization has also implemented various initiatives to support the adoption of digital TV, such as providing free kits with digital antennas and converters to low-income families. The organization's efforts have positioned it as a global case study for digital transformation, and it continues to work on projects such as expanding mobile broadband coverage and promoting the adoption of digital TV. Seja:Digital's success is a testament to the power of public-private partnerships in driving digital transformation and promoting social and economic development.

A Seja-Digital EAD was created by Anatel to implement policies for the digitalization of TV and radio channels in Brazil. They used the brand name SEJA DIGITAL to communicate with the public. Their main goal was to switch from analog to digital TV signals, which would allow for better data transmission and 4G technology. They faced the challenge of making sure everyone had access to digital TV so that the analog signal could be turned off. To achieve this, they offered educational support, developed communication campaigns, and distributed free kits with digital antennas and converters to low-income families. They also aimed to promote the adoption of digital TV, move channels to other frequencies, and ensure that digital TV and 4G signals could coexist without interfering with each other. Thanks to their work, two-thirds of the Brazilian population now watch digital TV channels with 100% digital signal, and 4G quality signal is available across the country. This project is now considered a global success. Some of their completed projects include: * Accelerating the adoption of digital TV * Expanding mobile broadband across Brazil Current projects (2021): * Digital TV * North Connected