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We love what we do. The over 50s segment is the fastest growing segment in Australia. This experienced, wealthy and powerful segment has spent the past 50+ years changing and shaping Australia. They think differently to younger people; they have different wants and needs, and they don't suffer fools gladly. Our passion is helping organisations connect with this unique and exciting segment.Let our Passion, Insight and Expertise enable you to truly connect with the ‘generation wise' market. We love marketing to the over 50s. There isn't much they need, but there is a lot they want and they have the resources to buy it. We help you connect with this ‘want-not-need' segment whose ‘buying journey' is different to that of younger generations.We work collaboratively with you to understand your business goals and operations, and use our experience to design your strategy and campaigns accordingly. We deliver data driven strategies, attention grabbing creative and memorable PR, along with a full suite of integrated marketing solutions.