E-learning - Palos Verdes Estates, California, United States
What do, Dove, H&M, Nivea, Harlequin Teen, Heineken have in common? All have faced boycotts, the fury of Twitter, one-star reviews, loss of sales; extreme backlashes for their lack of racial sensitivity. Heineken is the most recent with its ad of a beer passing by a dark-skinned African-American to a light-skinned African-American, with the phrase, "Lighter is Better."Just where did these companies, authors go wrong? Could they have avoided all the above? The answer is, YES. Simply hiring the correct Sensitivity Reader would have given them much different outcomes.SensitivityReviews.com teaches courses, (both free and premium) to those wanting to offer this much needed, in-demand service.
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