- , Washington, United States
Sentimentec is a small consulting firm specializing in Anthropologically-informed data collection and analysis. We are committed to the belief that good decision-making begins with good information.The rapid spread of mobile phone and internet access has provided many new opportunities for data collection and has given us remarkable new views into rapid transformations in both the developed and developing world. Unsurprisingly, that data suffers from the same challenge as all raw electronic data: without context it has limited utility. Large scale data-mining and online trend analysis are helpful, but they can create an over-reliance on technological solutions while neglecting the human beings behind the data.With experience in the public, private, and non-profit sectors, we offer a wide range of tech-based services that fuse traditional research and evaluation skills with developing trends in new-media technology. Our mission is to help you understand the human factors behind the raw data and to put that knowledge to work for you.
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