Marketing & Advertising - Nairobi, Nairobi County, Kenya
From startups to small businesses right through to huge brands, there are a huge number of companies that can benefit from their own eCommerce website, where they can sell their own products or services. In today's post-COVID, competitive & convenience-focused society, no longer do consumers want to venture to the high street in order to buy items, instead, consumers want to shop from their own homes, making eCommerce a flexible solution for both businesses & buyers.If you're still on the fence about launching an eCommerce store then look no further, here are the top 5 reasons eCommerce is so important for your business & just how you can benefit from moving online this year! BROADEN YOUR BRANDeCommerce is an ideal way you can take your brand from a traditional brick & mortar store to an innovative, well-loved brand, allowing you to fully exp& your product ranges without having to worry about moving locations or worrying about not being able to exp& your business. OFFER CONVENIENCEAn online store is available all day, every day meaning your customers can visit your store at all times, no matter what their schedule might be. These days people don't always have the time to physically go shopping. INCREASE YOUR REACHDue to the internet's accessibility, millions of people across the world can view your website at any time, meaning that for those looking to exp& their businesses & reach out to a larger audience, you have many more opportunities to do so.GIVES YOU MARKETING OPPORTUNITIESYour website is one of the best marketing tools your business has. A huge number of marketing techniques can also work alongside your website, including SEO, PPC advertising, social media marketing & email marketing.SCALABLEAs your business grows, you'll want to grow your product range & your target audience, without having to worry about changing your location or moving to larger premises, as you might with a brick & mortar store.
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