- Chicago, Illinois, United States
Septow Partners helps marketing communications firms who struggle with shrinking margins because their clients don't see the full value of their services. I help them link firm expertise with their prospects' or clients' business challenges to illustrate how creative acumen manifests results. This link also serves as an integral part of the firm's pitch for new business. IMPACTKickstarter is the name of my process. It is a repeatable system that weaves a business mindset into the development of communications and creative strategies.During initial meetings with new clients I often hear one or more of the following observations:We're selling creative concepts to an audience that doesn't seem to get it.We're perceived as the vendor at the table and not as a business partner.The speed of change in our industry has left clients and prospects confused about what they need from our group.Sound familiar? Let's talk...
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