Marketing and Advertising - , , United States
As a trusted independent expert in marketing mix and attribution modeling, Sequent Partners works with industry bodies to: author provider guides and best practices, improve model inputs in Television, Magazines, Social Media/Word of Mouth, Out of Home, Radio, Hispanic Media, and In-Store marketing, and foster a dialogue on data quality, analytic techniques, and organizational adoption and innovation—as evidenced by its annual Attribution Accelerator event.
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