Serrin Dewar Consulting
Marketing & Advertising - Melbourne, Victoria, Australia
Serrin Dewar Consulting Employees
Serrin Dewar Consulting Details
Brand, Communications and Management Consulting Services for the Communications Industry.It is so often the case that a brand identity, tone of voice, messaging or marketing campaign does not actually reflect anywhere near the skill, product, dedication and expertise behind the scenes.With 19 years in the communications industry, both client and agency side, across hundreds of brands, I'll help your brand and your marketing team work to realise their potential and achieve true brand success.I can help assess current brand equity and critically analyse the value or effectiveness of marketing efforts to date.We may work together in creating your brand from the ground up, reviving a brand that has lost its way, or simply implementing the right tools and plans. Often (not always) the answers are there, but you just need someone to help unlock them and make your brand work much harder. Every business and brand is different, so it goes without saying that your business may only require some and/or tailored versions of my services for maximum impact and relevance;- Organisational Structure & Change- Talent Strategy & Planning- Brand Strategy- Brand Architecture- Brand Naming/Positioning- Brand Identity/Design- Brand Story Telling- Communications Strategy- Digital Strategy & Implementation - Integrated Campaign Development & Execution - Training & Development ( account service and marketing teams in branding, comms planning, account handling, campaign execution etc)- Mentoring & Coaching communications professionals- Content Strategy - Media Channel Planning- Stakeholder management- Improving systems and processes- Project management of pitches, including strategy, creative and resource planning
