Marketing & Advertising - Martinez, California, United States
With the growing popularity of online commerce and social media, the golf industry has begun a transformation with regards to how customers interface with the industry of golf. From tee times to golf equipment, most traditional services found at the local golf shop can now be reviewed and purchased online. While consumers are educating themselves on the versatility of online services, a good deal of golf course operators find themselves behind the curve when it comes to education on the latest technology services. For example: electronic tee sheets can automate the process of tee time booking while e-mail marketing services can educate consumers on the latest golf course promotions. Facebook, Twitter, Foursquare, Yelp, GroupOn, and other social media companies have already demonstrated the popularity of online services and most golf consumers are probably more up-to-date with these services than most course operators. There are several companies that provide online services to golf courses, and several solutions that can transform a struggling operation into a highly profitable business. However, partnering with the right solution is the biggest dilemma. With so many choices these days, golf facilitators find themselves trying to make highly complex decisions without any real background or education on the nature of these services. Making the right choice and finding the right technology partner can mean the difference between increased revenues or closed doors.