Writing & Editing - , ,
Shakespeare Writes is my freelance writing business. Writing is all about communication. To communicate, you need to do two things: - Identify your audience. - Explain what's compelling about your story or product to that audience and how it's distinguished from – and more effective! – than that of your competitors. If you can explain that in digestible, meaningful points that register with them, you are more likely to produce the response you want. That's the goal of communication – message and response. In short, you need to tell a story that your audience is going to respond to.