Sherif Mokbel
Marketing & Advertising - Jacksonville, Florida, United States
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Sherif Mokbel Details
Born outside of the box, raised by my right brain,married to advertising for over 10 years and father of several awards.My beliefs in Creativity:I believe in spontaneity of creativity.I believe there's no thinking in creativity, but creativity in thinking.I believe that an artist's mind is a chaotic network of unconnected dots waiting to be connected. I believe that creativity begins with facts but ends with abstracts.I believe that rational minds find creativity in the intersection between 2 parallel lines.My beliefs in Advertising:I believe that ads are windows to products' worlds not pictures of these worlds.I believe in the art of advertising, not the science of advertising.I believe that ultimately, Advertising challenges us to show both sides of the same coin.I believe that bad ideas only exist in cynical minds.I believe that advertising is a metaphor for product truth.I believe in the brand, not the client.
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