Food & Beverages - Madison, Wisconsin, United States
SHK Foods was a start up business that was the first to successfully introduce pre-cooked bacon to the retail market. The focus brand - Ready Crisp Fully Cooked Bacon - gained approximately 45% ACV distribution in the grocery channel and also penetrated the club store channel. The business was grown from an idea to approximately $30MM revenue and sold to ConAgra Foods along the way. This brand created the retail pre-cooked bacon segment, which is now approximately $400MM in revenue.