Signalis Group
Marketing & Advertising - Coconut Creek, Florida, United States
Signalis Group Details
B2B International Digital Marketing and Public Relations inbound Experts working with corporations in the electronic security, professional audio/video, construction, and HVAC/R industries to generate more and better leads and position their brands in Latin America.Signalis' PurposeSignalis was born with a purpose. We had a motivation that pushed us to create the agency.We created Signalis to help international corporations in the security, professional A/V, HVAC/R, and Construction industries to develop, plan and execute better and more effective marketing communications programs aligned with the social, cultural, and economic characteristics of Latin America.Most of the brands we knew of had in place their marcomm programs for the region, but after working as an editor for more than five years, my perception is that those programs were poorly executed and lacked effectiveness.The situation has improved, but not a lot. There is another reason for concern: the growth of digital media. Most of the central marketing departments are asking corporations to adopt modern practices in Latin America. However, the issue here is that the region is still a territory to develop in terms of digital marketing.All of the above gives Signalis a reason to exist. But Signalis can't forget that it must evolve along with its customers, to remain RELEVANT in our niche.New customer segments will appear, and it must serve as a motivation to continue defining new strategies and new products to help our customers to attract, engage, and delight their customers.Our philosophy is that beyond having customers, our objective is to HELP PEOPLE to be successful in their jobs.
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