Over 45 years of experience in Consumer Goods, Entertertainment, Pharma and Non-Profit Industries. Specializing in Data, Diagnostics and Analytics.Fundamental AnalyticsA focus on processes and systems enabling more efficient and effective data management, harmonization and reporting for fundamental and advanced analytics to drive growth.Advanced AnalyticsA focus on advanced analytic modeling and techniques to develop, transform, embed and leverage learning from such studies such as Marketing Mix Modeling, Price and Promotion, Category Growth, Revenue Growth Management, etc., to drive growth.In addition, experience in building internal capability through centralized business services and strategic partnerships, organizational effectiveness, learning, continuous improvement, and knowledge management.

Advanced Analytics Marketing Mix Modeling Price & Promotion New Product Forecasting Predictive Modeling Data Harmonization Data Ingestion Data Governance Data Visualization Category Growth Retail Market Data Household Panel Data Advertising Measurement Digital Measurement KPI Development KPI Reporting & Diagnostics Enterprise Solution Development Revenue Management Meta Learning Strategy Vision Framework Development Workshop Development & Implementation Consumer Goods Entertainment Pharma Non-Profit Price & Promotion KPI Reporting & Diagnostics Workshop Development & Implementation