Marketing & Advertising - Ann Arbor, Michigan, United States
Simon and Associates LLC is the independent business development and marketing practice of Tom Simon backed by a network of relationships with functional specialist, industry experts, and senior leaders. For middle-market and entrepreneurial companies on the verge of accelerated growth, a sound marketing and sales strategy is critical to success. Simon and Associates LLC offers interim and ongoing marketing leadership, strategy, planning, and execution to support the growth strategies of senior leadership.Services are structured to augment and complement the capabilities of the existing marketing team and to transfer new skills and capabilities. Services areas include:- Interim sales leadership- Marketing opportunity assessment and roadmap- Go-to-market strategy- Market and competitive analysis- Brand strategy and positioning- Marketing research- Channel strategy- Pricing analysis and strategy- New product commercialization- New concept development and validation- Implementation planning and execution- Agency oversight and management for web site development, content marketing, advertising, PR, packaging, etc.