Skach Marketing Group
Marketing & Advertising - San Diego, California, United States
Skach Marketing Group Employees
Skach Marketing Group Details
Our Foundations First Marketing Program starts with an in-depth assessment of your strategic and digital marketing elements we create and coach you through our detailed road map so you are more confident in your marketing strategy. Below are the steps of this 90 Day Marketing Program:♦ Review of the following foundational marketing strategy elements to discover where you are and where you want to go. This is an in-depth strategic review with your leadership team to ensure alignment.• Vision & purpose• Target markets• Budgets• Staffing & vendors• KPI (metrics, scorecard)• Product marketing• Promotion & partnerships• Business model• Sales process• Brand & messaging♦ We dive deep into your marketing tech stack and look for ways to leverage your digital tools to reach your target market. We look at what you have vs. where you want to be in these areas:• Competitor analysis• Website functionality• Tracking & analytics• SEO• Paid ads• Social media• Email & marketing automation (CRM)• Content marketing• Strategy and tactical review♦ Once we understand your areas of strength and weakness, we build your implementation roadmap with clear objectives for the coming months.• Detailed implementation plan• Clear objectives for each month• Time, budget, and resource estimates customized for your team's success♦ Coaching and training is our secret process to guarantee your marketing efforts move forward. We guide your team through your roadmap to marketing confidence at a pace that works for your team.• Weekly, monthly, or quarterly coaching sessions as needed• Strategic coaching for leadership• Technical training to level-up staff skills• Unlimited text and email access to your fractional marketing director and digital marketing strategistOur Process:♦ We start with a 90 minute kick-off call♦ We present our findings, recommendations and roadmap in the first 30 days♦ We provide weekly coaching sessions from 30-90 days of the program
Skach Marketing Group Technologies
Email Providers
Gmail
Load Balancers
Nginx
CMS
WP Engine
Hosted Forms
Gravity Forms
Other
Google Apps
Hosting
Google Cloud Hosting