Information Technology & Services - West Bromwich, England, United Kingdom
SKALA is the collaborative e-commerce platform targeted towards the smaller retailers. Each retailer is granted a free space to publicize themselves, as if it was a market booth. The retailer receives a personal website to showcase his inventory. However, this inventory is also displayed to any users in the vicinity when they search for compatible product. This way, each small retailer helps the marketplace indirectly by increasing the traffic of the whole market.