Internet - Sydney, New South Wales, Australia
In a world where Internet is god, exclusively traditional marketing will not suffice. Battles for market share are no longer fought in the areas of television, radio and print. We are empowered online citizens, sourcing our news from niche outlets and thoroughly comparing product offerings from the omniscient Google. More specifically, word-of-mouth communication (The most crucial factor in the success of small and medium sized business) is no longer literally mouth-to-mouth communication. Rather, the growing beast of Social Media has become a concentrated assembly of word-of-mouth opinions. A colossal judging panel, if you will, that defines the success of modern business. Despite the obvious importance of social media marketing to modern companies, MYOB's 2013 Business Monitor found that only 20% of Australian small and medium size businesses (SMEs) are using social media for business purposes. Due to a lack of experience or time constraints, SME managers are willfully neglecting undoubtedly the most important and growing marketing arena. The mission of SM3 is to provide personal, inexpensive and effective social media management and training for SMEs. We aren't your regular online media consultants, charging premium rates for basic setup and monotonous social media maintenance. We develop an innovative, empirically researched social media strategy for your small or medium sized business at an affordable cost. This, in turn, allows your business to compete in the traditionally big business realm of new media marketing, while building a brand image and maximising sales.