Marketing and Advertising - , ,
Smash Marketing is a business-to-business marketing firm focused on delivering strategic, impactful, results-driven marketing. We believe that every company needs "meaningful" marketing whereby the act of marketing delivers meaningful results to both marketing and sales, and delivers value to the organization in achieving its' goals.How? Our approach reflects holistic marketing thinking, not a one-dimensional program. We create demand by integrating and leveraging the different channels of marketing to provide a comprehensive strategy and actionable plan. We look at the big picture, so you can build your company's position with the target audience and align programs to address their needs – resulting in effective demand generation. On top of that, we help enable your sales teams with the right tools to convert pipeline into revenue, which is paramount.With over 35 years combined experience in business-to-business marketing at companies such as SAP, PeopleSoft, J.D. Edwards and Lawson Software, Smash Marketing can meet your marketing needs. The Principals, Leila Ahmed and Cristy Gonzalez, have extensive backgrounds in marketing and have held strategic roles in the areas of industry marketing, product marketing, field marketing, partner marketing, and program execution. Prior to their ERP software experience, Ahmed and Gonzalez spent time marketing in the packaging and non-profit industries.
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