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SMBIG offers (to both small & medium size businesses) a mutual marketing and advertising platform through which each business can reach new & relevant customers via exposure to the customer base of the partner business with whom they are cooperating. And vice versa. This innovative platform is SMART and amazingly easy-to-use . The special mechanism in place for identifying the necessary matching suitability of each B2B cooperation is generated automatically by a unique algorithm. It enables each business to reach the type of customer that most suits his requirements while at the same time the cost of advertising remains reasonable and achievable in relationship to the benefits gained.