Retail - East Lansing, Michigan, United States
Smile Textbooks, a student-run initiative, offers a practical solution to overpriced textbooks for college students. Smile Textbooks eliminates operating costs and inefficiencies in the current business model, allowing for much lower sales prices and better customer service than our competitors. Because the business is run by students in the target market, Smile Textbooks is uniquely situated to recognize changing customer needs and capitalize on market opportunities. By having localized inventories of low-cost, used textbooks, Smile Textbooks becomes the place MSU students look to for the cheapest and most convenient textbooks.With a proven business model of significant combination of make-to-stock and make-to-order, Smile Textbooks has stood the test of real market conditions, maintaining highly profitability each semester. At its original location on the campus of the MSU, Smile Textbooks has established a loyal customer base, fostered relationships with professors, student organizations, and local businesses, and created a succession plan for future years.