Marketing & Advertising - Mumbai, Maharashtra, India
At SmilingStart, we believe that people are fundamentally good inside. Within each one of us resides a wish to do good and give back to the society. But our fast paced lives have made it difficult to commit time and resources towards a good cause. Hence we developed SmilingStart, a web-based platform which provides users an opportunity to contribute towards social causes with minimal effort and no cost.Users have to simply select a cause and set SmilingStart as their browser startpage. Now, each time they open the browser we deliver interesting background images on the startpage. These images contain beautiful quotes, photographs of amazing places and branded creatives. We charge the brands for displaying their creatives on the startpage. 75% of this advertising fee is donated directly to the cause supported by the user.SmilingStart aspires to be the best browser startpage by delivering images that inspire, amaze and do good. For charities this will generate significant new funds, create awareness about social causes and activate new supporters. Individuals will have something new to look forward to everyday and can contribute towards charitable causes that costs them nothing. Brands get a powerful platform for display advertising and standout in the cluttered environment.SmilingStart is an honest effort to engage masses in a simple yet powerful way to create a positive change. Change does not need big steps.
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