Media Production - Scotch Plains, New Jersey, United States
As a senior VP in digital media at Hearst, Smith has a front-row seat to the native advertising phenomenon. He is witnessing firsthand how native advertising is making serious inroads into how advertisers spend their dollars. He dives into this topic in his new book, The Native Advertising Advantage. His previous book, Targeted, was named one of the "Top 6 Business Books to Read" by Inc.com and won the Axiom Gold Medal Award for best advertising/marketing book of 2015.
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