Food & Beverages - , ,
Smug AF was born with an inclusive movement in mind… encouraging mindful drinking, socialising and connecting with presence and making the most of this life. We hope to entertain, educate and inspire people to reassess their relationship with alcohol and the role it plays in daily life. Normalising the choice not to drink and giving people to tools and the space to think about it is part of our mission to change the drinking culture in Australia. We will soon launch a range of non-alcoholic cocktails that taste like the real thing. There is no reason to feel deprived when taking a break from booze.
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