SO What Global
Public Relations & Communications - , England, United Kingdom
SO What Global Employees
SO What Global Details
SO What Global is a PR and marketing communications group that focuses on ‘life communications' – namely health, wellbeing and lifestyles. SO is an umbrella for a team of specialist agencies, offering a full spectrum of solutions, services and channels. Free-thinking and competitively-driven, SO brings together the best ideas and talent to tackle the ever-changing issues and opportunities facing clients, with both sound and spectacular communications solutions. We believe in the power of communication to inspire and improve lives. In short, we live for communication. Our focus is health and wellbeing. Our agencies' expertise spasn everything from promoting healthier lifestyles to consumer healthcare to high science communications. Wellbeing is no longer just the absence of illness – people want to live stronger and longer. From bio to brands, we understand both the mindset and markets that will help clients including high science pharma and consumer facing brands. Science, whether that be biology, chemistry or the ‘science of life', is at the heart of what we do – we use science to find brands their SO What factor. At SO, our work is underpinned by relationships – with clients, opinion leaders and ultimately consumers. The world seems to measure success today in ‘connections', ‘friends' and ‘likes'. Our premise: what really matters in business are relationships. Those based on understanding, trust and ultimately, advocacy. Effective and long term engagement…with consumers, physicians, experts, advocacy, and patients, is at the core of our campaigns and communications. And our overall goal? Changing behaviour. Using the right channels, the right influencers and the right messages to not only inform but empower and motivate consumers to change their behaviour for the better.
