socCo
Nonprofit Organization Management - , ,
socCo Employees
socCo Details
The Internet is an egalitarian sandbox where young and old, rich and poor can all develop novel forms of commerce, communication and collaboration in months rather than years. But when the financial barrier to develop technology dropped to the cost of a laptop and a few lattes, those with the most time and creativity (the young) began to develop, devour and discard online trends and technologies faster than their frappuccinos. While a lot of Baby Boomers and some from GenX are perfectly comfortable emailing, playing games or buying items on eBay or Amazon, they lack the understanding (or confidence) to engage online, particularly with social networks. These ‘Digital Immigrants' want to participate, but are unsure of the risks and rules. Expecting Digital Immigrants to learn new technology online is like teaching someone to fly by giving them a plane. The fear paralyzes them. Social networks empower action (see the Pickens Plan) but can also make you feel like you're standing naked in the middle of the information superhighway. socCo's mission is to empower local communities to improve themselves, their neighborhoods and their world. By educating and organizing Digital Immigrants into local social networks, socCo aims to teach the huddled masses Digital as a Second Language (DSL). socCo develops high value DSL training modules and partners with young ‘Digital Natives' to deliver live training to schools, communities, businesses and civic groups. The benefits are threefold: 1. Engaging resource and talent rich demographic groups online 2. Building and strengthening personal, professional and service networks 3. Bridging the communication gap between generations and better connecting capital and talent, the alchemy of capitalism. socCo is a not-for-profit organization.
