Information Technology & Services - Palo Alto, California, United States
Socialmail is a visual inbox specifically designed for users to direct their email newsletters and subscriptions.Email marketing is a multi-billion dollar industry that’s not had any innovate change for nearly two decadesUsers, want to connect with a brand, that’s why they give their email address away.There is also extreme frustration with email overload, especially newsletters, since they are considered marketing.Which leads to a cycle of subscribe/unsubscribe.Email characteristicsTo do listTwo way communicationText basedLean forward activityNewsletter characteristicsVisualContent discoveryOne way communicationLean back activityEmail Newsletters should not be in a users email inbox.When they are in a communication mode they should go to their emailWhen they are in a content discovery mode they should go to their Socialmail account