Apparel Retail - New York, NY, US
Built on the mission to provide hosiery that truly merges comfort and style, Bootights is the industry's first performance moisture-wicking sock and premium tights—all in one. Shelby Mason established Socktights (formerly Bootights) to meet a deep-rooted, untapped need in the lives of everyday women. Shelby, like most women she met, was tired of the woes of wearing boots with tights that led to blisters on the feet and snags in the hosiery. After years of makeshift solutions, like wearing "borrowed" men's tube socks over tights, her vision came to life.Socktights (originally called Bootights) was born in 2011, with two industry-first legwear products that launched at Dillard's: ankle and mid-calf socks attached to premium tights. The company soon expanded into other leading department stores, with its keystone Socktights—offering the hosiery in a variety of classic colors and motifs.Socktights' innovation lies in it patent-pending methodology, which allows for the ultimate in performance socks—featuring moisture-wicking fibers; compression arch support; a mesh zone; cushioning in the toe and heel; and a flat toe seam. Further, Socktights' "tightology" offers every-course knit for a smoother feel and increased durability; moderate control for the stomach; and a widened waistband to ensure it does not roll or dig into the waist. Throughout the years, Socktights has evolved to offer an ever-growing collection of functional, fashion-forward socks and tights—continuing to uphold its dedication to addressing the evolving needs of everyday, active women.Today, the Socktights brand offers legwear options in a plethora of prints, styles, and materials to accommodate a diverse range of shoes - from Socktights to Invisi-liners to KNEEhi Socks and beyond. The company's original commitment stands strong—to provide innovative legwear solutions women can trust, without sacrificing on comfort or style.
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