SOHOA Designs
Marketing & Advertising - , ,
SOHOA Designs Employees
SOHOA Designs Details
My name is Imani Hicks, I created SOHOA Designs, part of the SOHOA Inc family, to offer a social impact & DEIB approach to branding, content production, marketing, advertising, social media management, and concept testing. SOHOA is an acronym for Sharing Open-minded Healing Opportunities Authentically. I believe in creating work that contributes to healing our planet and helping the people who inhabit it. Through my cross-industry professional experience, I noticed many companies include BILAMM and LGBTQIAP+ consumers in the marketing stage but neglect their needs during development and design. I created the SOHOA brand to combat unconscious bias by targeting a lack of authentic, intersectional minority representation during product development, design, and marketing. Enhancing cultural awareness prevents promoting harmful stereotypes in your branded content that alienates customers. It also ensures your products perform as advertised, benefit your customers, and exceed their expectations. I offer management packages for branding, marketing & ad strategy, social media, design, research, and content. Individual services are also available if you don't need a management package. My price menu lists the packages and individual services available. Clients will receive a working agreement, a Welcome Kit, a Client Workbook, and Strategy Kit. We'll use the kits & the SOHOA method to research, analyze, restructure, and optimize your processes and practices to increase campaign conversion results, improve brand positioning, and build a loyal customer base for your accountable brand. I'll help your brand leave a genuine, positive social impact on society. I'll leverage my lived intersectional experiences & expertise across multiple fields of study to: create inclusive products, campaigns tailored to your marketing segments, and empathy mapping to track your customer journeys. Let's close the gaps in consumer equity & equality to improve customer buying journeys for all.
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