Retail - Los Angeles, California, United States
SOOJIN was founded by Soo-Jin Behrstock - a business leader in the fashion vertical and working mom with discriminating taste. Through her own experience in seeking out the very best products for her children, she began to envision a single, central hub that would offer the top-tier, quality baby goods - all in one trusted source.She was inspired to develop a brand that would not only provide products to support the developmental stages of a baby, but also one that would serve as an ongoing resource as babies grow. With this ideation underway, Soo-Jin sought to surround herself with a devoted team of innovative and savvy professionals to bring SOOJIN from concept to fruition. The strength of our team comes from our willingness and eagerness to collaborate, to cross-contaminate our areas of expertise, and to appreciate the abilities of those around us so we may elevate and expand as a whole. With passionate minds aligned in our shared vision, our outlook for maintaining excellence is certain. Through symbiotic growth, we continuously fine-tune our process(es) to deliver SOOJIN's mission effectively and purposefully.OUR MOTTO. Curated with Care. Always unique. Always amazing.OUR MISSION. To curate the best ethically and beautifully crafted products while providing fanatical service not only to our customers, but to our suppliers and partners we collaborate with. OUR CULTURE. We remain impassioned and seek to grow through collaboration and ongoing refinement. We value community. We strive to create genuine bonds within our team, to foster relationships we forge with suppliers and partners, and to provide support to those who engage with our brand - parents, aunts, uncles, neighbors, loved ones, and beyond.
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