Apparel & Fashion - New York, New York, United States
Sorta Kinda Enterprises is a New York based fashion company that was founded in 1998 by Wilbur Pack, Jr. It was his vision to create designs for phenomenal women from all walks of life. In 2004, Serosh Shahid joined the company bringing his analytical expertise to the day-to-day operations. And in 2007, Ashanti Appassionata joined the ranks as the Communications & Marketing Director taking on the role of Diva-at-Large as well. Original concepts were first tested on her before being offered to the public. During the course of the company's existence, the designer has been featured in several publications including The Los Angeles Times, The Detroit News, and Women's Wear Daily. And he has also been featured in stories online at nypost.com and chicreport.com.This season marks a return to a more polished & elegant era with the launch of Wilbur, a line of transitional dresses appropriate for day or evening. It caters to sophisticated women who are elegant with a chic, playful sense of style.
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