Internet - Amsterdam, North Holland, Netherlands
Soulskill began its journey as a software tool to help media companies manage video submissions from freelance content creators, and successfully delivered on mandates with a few market leading consumer platforms in India - including Hotstar, Dream11 and MXPlayer.Unfortunately, a limited addressable market and constant pressures on margins forced us to look beyond this business model. We eventually shifted our client focus to D2C ecommerce brands outside India, with the objective of helping them acquire video referrals from their customers.With the onset of the Corona lockdown, we began a process of internal reflection on the way forward. We decided to sharpen our market focus (to conscious brands) and further, as a team, we chose to become an Impact focused business ourselves.That is why we rebranded to Treety :)
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