Entertainment - Yokne'am Illit, North District, Israel
Spectalix is a Israeli AI startup that intends to revolutionize the way brands interact with their users on their consumer apps. We developed a proprietary, state-of-the-art video technology for the mobile phone, which we offer to brands around the world as a white label app or as an SDK to be integrated into their mobile apps. It allows mobile phone users to separate people from their background, using either live video capture or pre-recorded clips in the phone gallery. The user can then place the segmented person in a branded background clips and interact with the brand's talent, be it a sporrts player, an actor or a singer. This video-on-video compositing process is done in real-time. The app offers a special editor which allows the user to resize and reposition the video of the cut-out person. We are currently piloting with leading players in the following verticals:- Sports Clubs: Increase fan engagement by generating scenes with the team's stars and invite fans to interact with them (celebrating a goal with a celeb player on the court or engaging in a heated conversation in the locker-room). - Studios/Broadcasters: Generate promo clips of movies and TV shows, so that viewers could place themselves in them.- Brands/Creative Agencies: Generate strong brand engagement by creating branded video commercials and asking users to take part in them, or to create cool home-grown ads.- Mobile Operators: Offering value added apps to services & products.Spectalix gives businesses the tools to dramatically increase user engagement, boost traffic and brand exposure on their consumer apps. On top of that it allows brands to create new revenue streams, be it programmatic advertisement, sposorships through native ads or direct charge of users for premium content.
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